---
type: CaseStudy
title: 'Gratofy: Custom E-commerce Marketplace'
description: How National Digital built Gratofy a Laravel and Nuxt marketplace that lets gift recipients choose their own gifts across Shopify and WooCommerce stores.
resource: https://nationaldigital.com.au/case-studies/gratofy/
tags:
  - E-Commerce & Marketplaces
  - case study
  - National Digital
timestamp: '2026-07-06T14:41:55.000Z'
---

# Gratofy: Custom E-commerce Marketplace

How National Digital built Gratofy a Laravel and Nuxt marketplace that lets gift recipients choose their own gifts across Shopify and WooCommerce stores.

## Letting gift recipients choose, at marketplace scale

How National Digital built Gratofy a Laravel and Nuxt marketplace that lets gift recipients choose their own gifts across Shopify and WooCommerce stores.

## Architecture Diagram

- **Channels & edge** — Sender & recipient apps
- **API & integration** — Shopify, WooCommerce
- **Applications & workflows** — Nuxt marketplace UI
- **Data platform** — Laravel back end
- **Hosting & delivery** — Monitoring, backups

## Gratofy by the numbers

Figures reflect National Digital's engagement with Gratofy and are drawn from project delivery records; some operational details are summarised for publication.

- **Store integrations: 2 platforms** — The marketplace aggregates product catalogues from both Shopify and WooCommerce stores in one experience. _(Source: National Digital project records, 2025)_
- **Catalogue reach: 1,000s of products** — Recipients can filter and choose from thousands of products across the integrated store network. _(Source: National Digital project records, 2025)_
- **Gifting model: Recipient-choice** — Senders fund a gift budget while recipients choose their own item from the aggregated Shopify and WooCommerce catalogue. _(Source: National Digital project records)_

**Methodology:** Based on National Digital project delivery records for this engagement; selected figures are indicative and rounded rather than independently audited metrics.

## Review

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## Related

**Parent:**
- [Real platforms, in production.](/okf/case-studies.md)

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