---
type: CaseStudy
title: 'Luxico & Staylonger: One Property Management Platform'
description: How National Digital runs one Laravel property-management core behind both the Luxico and Staylonger brands, synchronised across every booking channel.
resource: https://nationaldigital.com.au/case-studies/luxico/
tags:
  - property management software development
  - booking channel integration
  - Airbnb and Booking.com API integration
  - Laravel development Australia
  - Property Management Platforms
timestamp: '2026-08-26T10:43:06.000Z'
language: en-AU
publisher: National Digital
author: Cameron Young
authorRole: CEO
datePublished: '2026-07-06'
dateModified: '2026-08-26'
canonical: https://nationaldigital.com.au/case-studies/luxico/
---

_Home — Recent Work — Luxico & Staylonger: One Property Management Platform_

# Luxico & Staylonger: One Property Management Platform

*Case study · Property Management & Short Stays*

## One platform core, four consumer brands, every channel in sync

**At a glance**

- Industry: Property Management & Short Stays
- Engagement type: Ongoing platform partnership
- First release: 2024
- Team: National Digital engineering team

[Digital Product Development](/digital-product-development) · [Platform Engineering](/platform-engineering)

### The challenge

Running distinct consumer brands on separate codebases would mean building every booking-channel integration, pricing rule and operator feature more than once - and fixing every bug more than once. The platform needed brand-level independence without forked business logic.

### What we built

A single Laravel PMS core package that owns all shared business logic, deployed behind a thin wrapper application per brand. Shared services - a React operator dashboard, PDF generation, a generated JavaScript SDK - and per-brand Next.js guest sites complete the platform.

Laravel 10 on PHP 8.3 for the core, brand wrapper apps, a React and TypeScript dashboard monorepo, per-brand Next.js front-ends (Staylonger on the App Router with oRPC), channel integrations with Airbnb, Booking.com, PriceLabs and Duve, and Datadog monitoring across staging and production for each brand.

**Workstreams:**
- Shared Laravel PMS core - business logic written once, inherited by every brand
- Booking-channel API integrations (Airbnb, Booking.com)
- Dynamic pricing pipeline via PriceLabs and guest experience via Duve
- Shared React operator dashboard and PDF document service
- Generated JavaScript SDK consumed by the brand front-ends
- Per-brand Next.js guest sites (Luxico, Staylonger)
- Datadog monitoring across every brand and environment

### The outcome

Property data, pricing and guest communications stay synchronised across every booking channel from one system of record, and platform work compounds: an integration or fix lands in the shared core once and every brand on the platform inherits it. Launching a brand experience is a thin wrapper and a front-end, not a new platform build.

### Where it went next

The partnership has run since May 2023 and the same core keeps absorbing new capability - each new channel integration, pricing rule or operator feature ships once and serves every brand on the platform.

**The stack:** Laravel, PHP 8.3, Next.js, React, TypeScript, Terraform, Datadog

_This case study describes real work delivered by National Digital across the Luxico and Staylonger brands. Selected figures are indicative and rounded._

## Architecture

- **Channels & edge** — Airbnb, Booking.com
- **Brand experiences** — Luxico + Staylonger Next.js sites
- **API & integration** — PriceLabs, Duve, generated JS SDK
- **Operations** — React dashboard, PDF service
- **Platform core** — One shared Laravel PMS package
- **Hosting & delivery** — Staging + production per brand, Datadog

- **1,200+** — Properties under management
- **4** — Consumer brands on one core
- **10+** — Booking channels integrated
- **Since 2023** — Platform partnership

> Switching to National Digital as our primary development partner was one of the best decisions we've made. Their technical expertise and reliability have been outstanding.

— Alex Ormerod, Co-Founder & Managing Director at Luxico

- Verified review

*Key Takeaways*

## What a shared platform core actually changes

Four consumer brands, Luxico and Staylonger among them, run on one Laravel property-management core. The shared core owns business logic and channel integrations; each brand owns its own guest experience. The result is that platform work compounds rather than duplicating.

- **Business logic written once in a shared core ships to every brand, so features and fixes are not rebuilt per brand.** The Laravel core package holds all shared property, availability and rate logic. Each brand runs a thin wrapper application around it, which means a change to booking rules is one deployment path rather than one per consumer brand. _Critical_
- **Channel integrations built for one brand are inherited by every other brand on the platform.** More than ten booking channels, Airbnb, Booking.com, PriceLabs and Duve among them, are integrated at the core, not per brand. Adding a channel is a single piece of platform work that every current and future brand picks up without its own integration project. _Critical_
- **Brand independence belongs in the front end, not in a forked backend.** Each brand runs its own Next.js guest site against the shared core. That keeps pricing strategy, content and guest journey genuinely brand-specific while avoiding the divergent business logic that separate codebases produce over time. _Important_
- **Adding a consumer brand is a wrapper application, not another platform build.** Each brand runs a thin application around the shared Laravel core, so a new brand inherits every channel integration, pricing rule and operator feature already built rather than starting from an empty repository. _Important_

## Questions decision-makers ask about this build

### Why run four consumer brands on one platform core instead of separate codebases?

Separate codebases mean every booking-channel integration, pricing rule and operator feature gets built more than once, and every bug gets fixed more than once. A single Laravel core package holds all shared business logic and each brand runs a thin wrapper around it, so platform work compounds instead of duplicating: an Airbnb or Booking.com integration lands in the core once and every brand on the platform inherits it.

### How do the brands stay commercially distinct if they share a core?

The shared core owns business logic, not presentation. Each brand fronts it with its own Next.js guest site - Staylonger on the App Router with oRPC - and its own thin wrapper application, so pricing strategy, content and guest journey can diverge per brand while the property model, channel sync and operator tooling stay common. Launching a brand experience is a wrapper and a front end, not a new platform build.

### What keeps property data and pricing consistent across Airbnb, Booking.com and direct bookings?

One system of record. The core holds property data, availability and rates and pushes to each channel from there, rather than letting a channel become a second source of truth. PriceLabs drives dynamic pricing and Duve handles guest experience through the same core, so a rate change or a blocked date propagates from one place instead of being reconciled by hand across four separate consoles.

### What is involved in adding another consumer brand or booking channel?

Both are platform work done once. A new brand is a thin wrapper application around the shared Laravel core, so it inherits every channel integration, pricing rule and operator feature already built. A new booking channel is a single integration in the core, which every current and future brand picks up without an integration project of its own. Neither requires forking the backend.

### What does the operator side of the platform look like?

A shared React and TypeScript dashboard, a PDF document service and a generated JavaScript SDK all sit on the same core. Because the SDK is generated from the platform rather than hand-written per consumer, the brand front ends and the operator dashboard stay in step with the core API as it changes - a typed contract enforced at build time instead of a convention every team is trusted to remember.

### Would this architecture suit another multi-brand operator?

Not as a template. It was built for Luxico and Staylonger specifically: two brands running substantially the same property-management rules over one system of record we controlled end to end. What carries across is the decision, not the code - where the line falls between shared domain logic and brand-specific experience. Where that line lands for another operator depends on how much their brands genuinely share.

## More client work

- [NRMA Parks & Resorts: WordPress to Contentful Migration](/case-studies/nrma-parks-and-resorts/) — Tourism & Hospitality
- [Gratofy: Custom E-commerce Marketplace](/case-studies/gratofy/) — E-Commerce & Marketplaces

*What's next*

## Building a multi-brand platform?

Luxico and Staylonger share one booking and property-management core built by National Digital. If you're weighing a similar consolidation, see how we approach [custom booking and scheduling systems](/digital-product-development/booking-and-scheduling-systems) and [system integration](/platform-engineering/system-integration), part of our wider [custom software development](/digital-product-development) work.

## Want a platform like this for your business?

Tell us what you're building. We'll come back within one business day with what we'd do first and what it would take.

- [Book a call](https://calendly.com/cameron-at-national-digital/discovery)
- Email: enquiries@nationaldigital.com.au
- Phone: 1300 800 855

## Related

**Parent:**
- [Real platforms, in production.](/okf/case-studies.md)

**Related:**
- [NRMA Parks & Resorts: WordPress to Contentful Migration](/okf/case-studies/nrma-parks-and-resorts.md)
- [MyStrengths: Student Assessment Platform](/okf/case-studies/mystrengths.md)
- [Gratofy: Custom E-commerce Marketplace](/okf/case-studies/gratofy.md)
- [Micro-X: Operator and Passenger Interfaces for Imaging Hardware](/okf/case-studies/micro-x.md)
- [Booking systems built around your operation.](/okf/booking-systems.md)
- [Custom software, built by senior engineers.](/okf/custom-software.md)
- [AI that survives contact with production.](/okf/ai-automation-services.md)
- [how2vote.au: A Provably Neutral Voting Tool](/okf/case-studies/how2vote.md)
- [Surgery Waits: Comparable Hospital Waiting Times](/okf/case-studies/surgery-waits.md)
- [Public Trails: Lawful Access, Computed from Official Records](/okf/case-studies/public-trails.md)
- [FreeCamps: Where You Can Lawfully Stay, Traced to the Source](/okf/case-studies/freecamps.md)
- [publicdata.au: Versioned Government Open Data, Ready for AI Agents](/okf/case-studies/publicdata.md)
- [AI Visibility Management](/okf/services/ai-visibility-management.md)