--- type: Hub title: Website migration and platform moves for Australian businesses description: Move a website from one platform to another with its URLs, metadata and structured data intact. See what a migration covers and where it starts. resource: https://nationaldigital.com.au/websites/website-migration/ tags: - websites - Website migration - wordpress migration - cms migration - website replatforming - seo migration timestamp: "2026-11-10T09:00:00.000Z" language: en-AU publisher: National Digital author: Tara Buckley authorRole: COO reviewedBy: Cameron Young reviewedOn: "2026-11-10" readingTimeMinutes: 2 wordCount: 342 datePublished: "2026-11-10" dateModified: "2026-11-10" pillar: websites canonical: https://nationaldigital.com.au/websites/website-migration/ sourceCount: 1 --- *Hub · 2 guides* # Website migration and platform moves for Australian businesses Move a website from one platform to another with its URLs, metadata and structured data intact. See what a migration covers and where it starts. **Where this hub sits** · 3 of 22 areas Areas this page covers - Website - Store - Content & CMS [Open the full map on the homepage](/#systems-map-hero) **Quick answer:** National Digital migrates websites between platforms, including from WordPress to a new or headless CMS, and keeps the old URLs, metadata and structured data working through the move. *Last updated 10 November 2026* *Quick answer* ## What does a website migration involve? *High confidence · Verified 10 Nov 2026* A website migration moves a site from one platform or CMS to another. The work maps every old URL to its new address, adds a 301 redirect for each URL that changes, carries the metadata and structured data across, and monitors crawling and indexing after the cutover. **Additional Context:** A change of platform is also a change to how editors work, so the migration plan covers the content model and the editing workflow as well as the pages. ### Sources - [Site moves with URL changes](https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes) — Google Search Central guidance on moving a site to new URLs, including mapping old URLs to new ones with server-side redirects. *Website migration* ## What this hub covers Website migration covers a change of platform or CMS. Examples are a move from WordPress to a new CMS, a move between Statamic, Craft and other platforms, a static site moving into a CMS, and a move from WordPress to a headless CMS. A redesign on the same platform comes under [website development](/websites/website-development/). The guide on [WordPress migration to headless](/websites/website-migration/wordpress-to-headless-migration/) covers the move from WordPress to a headless CMS. ## What a migration keeps A migration keeps the old URLs working. The work starts with an inventory of every URL and a map from each old URL to its new address. Each changed URL gets a 301 redirect, and the metadata and structured data move with the page. After the cutover the site is monitored for crawl errors and indexing. ## Delivered work National Digital consolidated NRMA Parks and Resorts onto one Contentful headless CMS with a shared Next.js front end ([case study](/case-studies/nrma-parks-and-resorts/)). The [NRMA Parks and Resorts case study](/case-studies/nrma-parks-and-resorts/) describes the move. ## Where to start The [Product Development Plan](/services/product-development-plan/) is the first step. It costs $3,950 ([Product Development Plan](/services/product-development-plan/)) and produces the scope, the architecture and a fixed quote in a pack you own. A migration quote covers the URL map, the redirects and the checks after cutover. Written by [Tara Buckley](/about/tara-buckley/), COO Reviewed by [Cameron Young](/about/cameron-young/), CEO, on 10 November 2026 *Next steps* ## Two ways to get a number. ### Get a range now Seven questions, an instant cost range. No email address, no callback. [Estimate your project](/estimate/) ### Get a defensible figure A Product Development Plan is a fixed $3,950 engagement: two working sessions, then the scope, architecture and estimate a build is run from — credited in full against the build. [See the Product Development Plan](/services/product-development-plan/) ## Talk to us about moving your website Tell us which platform the site runs on today and where you want it to go. ## In this hub · every guide - [Why Headless Migrations Lose Rankings, and How to Stop It](/websites/website-migration/seo-preservation/) — 9 min - [WordPress to headless migration](/websites/website-migration/wordpress-to-headless-migration/) — 11 min ## Related **Parent:** - [Websites for Australian businesses: design, e-commerce, CMS and migration](/okf/websites.md) **Children:** - [Why Headless Migrations Lose Rankings, and How to Stop It](/okf/websites/website-migration/seo-preservation.md) - [WordPress to headless migration](/okf/websites/website-migration/wordpress-to-headless-migration.md) # Citations 1. [Site moves with URL changes](https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes) — Google Search Central guidance on moving a site to new URLs, including mapping old URLs to new ones with server-side redirects.