Your gift of choice: Custom marketplace with Shopify & WooCommerce integration
Creating a unique gifting experience enabeling Shopify and WooCommerce suppliers to sell products on a unique third-party application
API-driven precision
Advanced API infrastructure supports complex product metadata, enabling users to filter thousands of items with precision for a seamless, customised selection experience.
Real-time e-commerce sync
Fully integrates with Shopify and WooCommerce, allowing real-time syncing of inventory and product listings across platforms for consistent availability and streamlined updates.
Branded communications
Offers editable email templates and campaign management tools, enabling tailored, branded messaging for each recipient without requiring deep marketing knowledge.
Built to grow
Evolved from a lean MVP, this scalable platform adapts to changing market needs, allowing rapid product enhancements and feature expansions post-launch.
Beyond Ordinary Corporate Gifts
When Gratofy approached National Digital with a vision for a custom e-commerce platform, they aimed to revolutionise traditional corporate gifting with an application that gave recipients the freedom to choose.
Initially intended for corporate clients, Gratofy’s platform offered a sophisticated alternative to generic gifts. However, as the project evolved, Gratofy recognised a broader potential: a unique digital solution for anyone to give a gift of choice. By moving beyond WordPress and working with National Digital, Gratofy sought an adaptable, future-proofed platform capable of evolving from an MVP to meet growing market demand.
Solution
API-driven and data-focused design
To achieve this vision, National Digital developed a lean yet powerful API-driven application integrating with major e-commerce platforms like Shopify and WooCommerce. This setup allowed for real-time syncing of product listings, inventory, and order management across systems, providing a seamless experience for suppliers and buyers alike. Advanced filtering and metadata handling let users efficiently sift through thousands of products, making it easy for gift-givers to curate a personalised selection for recipients. National Digital’s expertise ensured that the platform was not only efficient but also highly adaptable, setting the foundation for a scalable product ready to grow with market demands.
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Development
Real-time e-commerce and product filtering precision
The heart of the Gratofy platform is its API-driven functionality, which makes managing and syncing complex product metadata easy and precise. This capability supports powerful filtering options for users, allowing gift-givers to select from a wide range of products tailored to various criteria. Real-time integration with e-commerce platforms ensures that inventory updates and product listings are always current, offering a consistent and reliable user experience. As the platform scaled from an MVP, National Digital maintained a user-centric approach that prioritised the flexibility to support the high-level functionality needed by a diverse range of clients.
Engagement
Customised communication control
Gratofy’s platform also stands out for its ability to create personalised engagement without requiring a full marketing team. The custom email campaign management system lets gift-givers personalise communications for each recipient, using editable email templates tailored to individual preferences. This flexible communication framework enables businesses to deliver branded, meaningful interactions at scale. By providing these tools in an easy-to-use interface, the platform empowers users to manage engagement strategies directly, making it simple to offer a consistent, branded experience without needing deep marketing expertise.
Growth
Built to grow
What began as a lean MVP has evolved into a robust platform capable of adapting to changing market needs. National Digital’s scalable architecture allows for rapid product enhancements and additional features as Gratofy expands its offerings. This platform was designed to grow, supporting evolving requirements and enabling Gratofy to seamlessly introduce new product features, integrations, and user experiences. By focusing on future flexibility, National Digital ensured that Gratofy’s application is ready to continue innovating, meeting the shifting needs of the e-commerce landscape.