We build custom software and AI systems, and we keep them running.
National Digital designs, builds and runs the platforms Australian organisations depend on — custom software, integrations and AI automation engineered for reliability, security and scale.
Your team loses time to manual work that moves information between systems. National Digital’s AI Automation Assessment examines one of those processes as your team runs it today and quotes the first automation. How the assessment works
You run a platform that another team built. National Digital’s Platform Health Check reports on the condition of its code, infrastructure, security and documentation, and our Product Support covers platforms we did not build. What the health check covers
You need a new build scoped and priced before you commit to it. National Digital’s Product Development Plan gives you the scope, the architecture and a fixed quote in a pack you own. What the plan includes
Customers ask ChatGPT and Google AI about your business before they reach your website. National Digital’s AI Visibility Management measures what those assistants say each week and ranks the actions that would improve your visibility by their likely effect. How the measurement works
You want to know what to fix first and what it will cost. National Digital’s Technology Roadmap costs each option and scores it on impact, effort and readiness, so you can decide what comes first. How the roadmap works
Your platform, layer by layer
Pick your area to light the map
What people use
Your software
Systems of record
Follow one request
SENIOR AUSTRALIAN ENGINEERS · AI FOR REAL SYSTEMS · COMPLEX DIGITAL PLATFORMS
Trusted by Australian organisations
National Digital has delivered the platforms published in its case-study index for Australian organisations. National Digital has published case studies for NRMA Parks and Resorts, Luxico, MyStrengths, Micro-X, Gratofy and Coral Expeditions. Each logo links to its case study.
Call us when it matters
You don't need another agency. You need engineers who've seen it before.
You've outgrown off-the-shelf
The software that got you here has hit its ceiling, and workarounds are quietly becoming the system.
Nothing talks to anything
CRM, finance and operations each hold a different version of the truth — and someone rekeys between them.
Manual work is the bottleneck
Growth is gated by spreadsheets, double-handling and swivel-chair processes that don't scale.
Enterprise vendors won't fit
Too complex for a template, priced out of the big-end-of-town integrators. That middle is where we live.
AI has to earn its keep
You want automation with a payback period — not another proof-of-concept that never reaches production.
The last build didn't last
You've inherited a platform that's fragile, undocumented or unsupported, and it's holding the roadmap hostage.

Cameron Young
CEO
Tara Buckley
COO
Skip the translation
Talk to engineers, not account managers.
National Digital is a senior Australian engineering team. The people on the first call are the people who design, build and run your platform — with no handoffs, no hidden delivery layer and no surprises at delivery.
- Direct access to the engineers doing the work
- Honest advice — including "don't build that"
- Documentation and handover you actually own
See what shipped
Real platforms, in production.
Travel networkDigital platform across NRMA's holiday parks
National-scale platform transformation across content, booking journeys and integrations for NRMA Parks and Resorts' holiday parks.
- Next.js
- Node.js
- Contentful


Expedition cruising
A faster, mobile-first booking experience for expedition guests
National Digital rebuilt the Coral Expeditions booking experience as a mobile-first Next.js site on a typed API layer it designed and maintains for guests planning an expedition cruise.
- Next.js
- TypeScript
- GraphQL
- AWS


Luxury accommodation
Channel-synced platform for premium stays
A booking and property-management platform keeping luxury rentals synchronised across availability, pricing, enquiries and distribution channels.
- Laravel
- Next.js
- Salesforce


Demand the higher standard
Intersecting disciplines. One engineering standard.
Comprehensive digital solutions for Australian businesses, delivered by one team across strategy, automation, product, platforms and content experience.
Featured — the capability your board is asking about
AI & Automation
Intelligent workflows and applied AI built on your real systems and data — scoped to a measurable outcome and judged by the hours it hands back, not the demo.
- LLM integration
- Workflow automation
- Intelligent document handling
- Decision support
Digital Strategy
Roadmaps, architecture and build-vs-buy decisions grounded in engineering reality, not slideware.
- Discovery
- Architecture
- Roadmaps
Product Development
Web applications, portals and dashboards your customers and teams actually use — shipped in stages, supported after launch.
- Web apps
- Portals
- Dashboards
Platform Engineering
Infrastructure, integrations and performance engineering for business-critical systems.
- AWS
- Integrations
- Performance
Content & Experience
Structured content that publishes everywhere — websites, apps, AI assistants — and stays fast doing it.
- Headless CMS
- Contentful
- Storyblok
- Next.js
A measured first step
Start with a plan, not a contract.
Engagements here run from about $10,000 (AI automation) for a focused AI automation to $140,000 (Custom booking and scheduling platform) for a full booking platform — a decision worth making carefully. Our project cost estimator gives you the range in seven questions, no email address required.
When you need a figure you can defend, start with the fixed-fee engagement that matches your situation, each of them credited in full against the work that follows. A Product Development Plan is a fixed $3,950 (Product Development Plan) engagement that scopes and quotes something you want built. A Platform Health Check tells you what you own in a platform already running. An AI Automation Assessment finds the first workflow worth automating. A Technology Roadmap settles what to do first.
Already running a platform — ours or someone else's? Product Support keeps it monitored, maintained and moving, with the same senior engineers month to month.
The board is asking about AI and you want a payback figure.
$2,950
AI Automation Assessment
One workflow examined as it is actually performed, a check that its data is reachable, an agreed definition of good enough, and a shortlist ranked by payback with a quote for the first build.
Fixed $2,950 · credited against the build
See the AI Automation AssessmentYou run one platform and need to know what condition it is in.
$3,950
Platform Health Check, a fixed-fee software audit for live platforms
A review of the code, infrastructure, security posture and documentation, ending in a written report and one recommendation: support it as it stands, rebuild it in stages, or leave it where it is.
Fixed $3,950 · credited against a rebuild
See the Platform Health CheckYou know roughly what you need built.
$3,950
Product Development Plan
Two working sessions with the senior team, then a pack you own — scope, architecture, integration inventory, delivery plan and a fixed quote. If we are not the right team for the build, the pack still works with whoever is.
Fixed $3,950 · credited against the build
See the Product Development PlanSeveral systems need rationalising and the order matters.
$4,950
Technology Roadmap
Your systems and the manual work between them mapped, up to six initiatives scored and costed with a build, buy or configure answer, and a recommended twelve-month order with a decision gate at each stage, where you choose what goes ahead.
Fixed $4,950 · credited against the first initiative
See the Technology Roadmap
Product Support
You want the platform monitored, maintained and moving.
Ongoing senior engineering for platforms in production, including platforms we did not build. Monitoring, maintenance, incident response and a written roadmap, at one or five committed team days a month.
From $1,495 a month ex GST
Proof in public
Engineering thinking made useful.
Plain-English engineering answers on AI, platforms and integration — written for Australian operators, structured for both humans and AI assistants.
Digital Strategy
AI adoption planning
Topic hub · 5 guides
Platform Engineering
Scalable architecture design
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Product Development
Custom web applications
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AI Automation
AI agents
Topic hub · 5 guides
Content & Experience
WordPress to headless migration
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Bring the problem, leave with a plan
Book a 30-minute call with an engineer. No pitch deck, no obligation — a technical conversation about what you're trying to do and the sensible way to do it.
