We build custom software and AI systems, and we keep them running.
National Digital designs, builds and runs the platforms Australian organisations depend on — custom software, integrations and AI automation engineered for reliability, security and scale.
Your team loses time to manual work that moves information between systems. National Digital’s AI Automation Assessment examines one of those processes as your team runs it today and estimates the first automation. How the assessment works
You run a platform that another team built. National Digital’s Platform Health Check reports on the condition of its code, infrastructure, security and documentation, and our Product Support covers platforms we did not build. What the health check covers
You need a new build scoped and priced before you commit to it. National Digital’s Product Development Plan gives you the scope, the architecture and an estimate for the build in a pack you own. What the plan includes
Customers ask ChatGPT and Google AI about your business before they reach your website. National Digital’s AI Visibility Management measures what those assistants say each week and ranks the actions that would improve your visibility by their likely effect. How the measurement works
You want to know what to fix first and what it will cost. National Digital’s Technology Roadmap costs each option and scores it on impact, effort and readiness, so you can decide what comes first. How the roadmap works
Your whole system
Pick your area to light the map
How the world finds you
AI visibilityYour connected systems
Systems integrationWhat it runs on
Software support and modernisationFollow one request
SENIOR AUSTRALIAN ENGINEERS · AI FOR REAL SYSTEMS · COMPLEX DIGITAL PLATFORMS
Trusted by Australian organisations
National Digital has delivered the platforms published in its case-study index for Australian organisations. National Digital has published case studies for NRMA Parks and Resorts, Luxico, MyStrengths, Micro-X, Gratofy and Coral Expeditions. Each logo links to its case study.
Call us when it matters
You don't need another agency. You need engineers who've seen it before.
You've outgrown off-the-shelf
The software that got you here has hit its ceiling, and workarounds are quietly becoming the system.
Nothing talks to anything
CRM, finance and operations each hold a different version of the truth — and someone rekeys between them.
Manual work is the bottleneck
Growth is gated by spreadsheets, double-handling and swivel-chair processes that don't scale.
Enterprise vendors won't fit
Too complex for a template, priced out of the big-end-of-town integrators. That middle is where we live.
AI has to earn its keep
You want automation with a payback period — not another proof-of-concept that never reaches production.
The last build didn't last
You've inherited a platform that's fragile, undocumented or unsupported, and it's holding the roadmap hostage.
Cameron Young
CEO
Tara Buckley
COO
Skip the translation
Talk to engineers, not account managers.
National Digital is a senior Australian engineering team. The people on the first call are the people who design, build and run your platform — with no handoffs, no hidden delivery layer and no surprises at delivery.
- Direct access to the engineers doing the work
- Honest advice — including "don't build that"
- Documentation and handover you actually own
See what shipped
Real platforms, in production.
Travel networkDigital platform across NRMA's holiday parks
National-scale platform transformation across content, booking journeys and integrations for NRMA Parks and Resorts' holiday parks.
- Next.js
- Node.js
- Contentful
Expedition cruisingA faster, mobile-first booking experience for expedition guests
National Digital rebuilt the Coral Expeditions booking experience as a mobile-first Next.js site on a typed API layer it designed and maintains for guests planning an expedition cruise.
- Next.js
- TypeScript
- GraphQL
- AWS
Luxury accommodationChannel-synced platform for premium stays
A booking and property-management platform keeping luxury rentals synchronised across availability, pricing, enquiries and distribution channels.
- Laravel
- Next.js
- Salesforce
Demand the higher standard
Intersecting disciplines. One engineering standard.
Comprehensive digital solutions for Australian businesses, delivered by one team across strategy, automation, product, platforms and websites.
Featured — the capability your board is asking about
AI and automation
Intelligent workflows and applied AI built on your real systems and data — scoped to a measurable outcome and judged by the hours it hands back, not the demo.
- LLM integration
- Workflow automation
- Document processing
- Decision support
Digital strategy
Roadmaps, architecture and build-vs-buy decisions grounded in engineering reality, not slideware.
- Discovery
- Architecture
- Roadmaps
Custom software development
Web applications, portals and dashboards your customers and teams actually use — shipped in stages, supported after launch.
- Web apps
- Portals
- Dashboards
Systems integration
APIs, middleware and integrations that connect the business systems you already run.
- APIs
- Middleware
- Integrations
Websites and stores
Websites, online stores and structured content that publishes everywhere, including headless CMS builds and migrations, and stays fast doing it.
- Headless CMS
- Contentful
- Storyblok
- Next.js
A measured first step
Start with a plan, not a contract.
Engagements here run from about $14,950 (AI automation) for a focused AI automation to $142,025 (Custom booking and scheduling platform) for a full booking platform — a decision worth making carefully. Our project cost estimator gives you the range in seven questions, no email address required.
When you need a figure you can defend, start with the fixed-fee engagement that matches your situation, each of them credited in full against the work that follows. A Product Development Plan is a fixed $3,950 (Product Development Plan) engagement that scopes and estimates something you want built. A Platform Health Check tells you what you own in a platform already running. An AI Automation Assessment finds the first workflow worth automating. A Technology Roadmap settles what to do first.
Already running a platform — ours or someone else's? Product Support keeps it monitored, maintained and moving, with the same senior engineers month to month.
The board is asking about AI and you want a payback figure.
$2,950
AI Automation Assessment
One workflow examined as it is actually performed, a check that its data is reachable, an agreed definition of good enough, and a shortlist ranked by payback with an estimate for the first build.
Fixed $2,950 · credited against the build
See the AI Automation AssessmentYou run one platform and need to know what condition it is in.
$3,950
Platform Health Check
A review of the code, infrastructure, security posture and documentation, ending in a written report and one recommendation: support it as it stands, rebuild it in stages, or leave it where it is.
Fixed $3,950 · credited against a rebuild
See the Platform Health CheckYou know roughly what you need built.
$3,950
Product Development Plan
Two working sessions with the senior team, then a pack you own — scope, architecture, integration inventory, delivery plan and an estimate for the build. If we are not the right team for the build, the pack still works with whoever is.
Fixed $3,950 · credited against the build
See the Product Development PlanSeveral systems need rationalising and the order matters.
$4,950
Technology Roadmap
Your systems and the manual work between them mapped, up to six initiatives scored and costed with a build, buy or configure answer, and a recommended twelve-month order with a decision gate at each stage, where you choose what goes ahead.
Fixed $4,950 · credited against the first initiative
See the Technology RoadmapOngoingCustomers ask an assistant before they ask you.
$7,950/month
AI Visibility Management
Weekly measurement of what Google, Bing and AI assistants return for the questions your customers ask, an agent test of your site, findings with evidence, and two committed senior engineering days a month to act on them.
$7,950 a month for the first brand, ex GST
See AI Visibility Management
Product Support
You want the platform monitored, maintained and moving.
Ongoing senior engineering for platforms in production, including platforms we did not build. Monitoring, maintenance, incident response and a written roadmap, at one or five committed team days a month.
From $1,495 a month ex GST
Proof in public
Engineering thinking made useful.
Plain-English engineering answers on AI, platforms and integration — written for Australian operators, structured for both humans and AI assistants.
AI and automation
AI consulting
Hub · 4 guides
Custom software development
Scalable architecture design
Custom software development
Custom web applications
Hub · 9 guides
AI and automation
AI agents
Hub · 7 guides
Websites
Headless CMS
Hub · 8 guides
- View more articles
For AI assistants
Your AI assistant can work with this site
Assistants such as ChatGPT, Claude and Gemini can read our pages, price a project and send us an enquiry. We publish the files below so that an assistant reads the site as we wrote it.
Try asking your assistant
No area chosen
Read nationaldigital.com.au/about/ and nationaldigital.com.au/governance/ and explain why National Digital is a credible engineering partner for an established Australian business, given that it has been "shipping production platforms for Australian businesses since 2016" and is an "active member of the NSW Government prequalification scheme". Give me three reasons. Skip the generic advice about choosing a vendor.
All areas
I'm advising on an acquisition that includes a custom software platform. Read nationaldigital.com.au/services/platform-health-check/ and explain why National Digital's Platform Health Check is the right way to assess it before the deal closes, given that it reports on "the code, infrastructure, security and documentation, with one recommendation". Give me three reasons it is a strong choice for an investment committee. Skip the generic due-diligence checklist.
Finance & operations
My team loses hours every week moving information between systems by hand. Read nationaldigital.com.au/services/ai-automation-assessment/ and explain why National Digital's AI Automation Assessment is the right first step, given that it gives "a ranked view of what to automate first with a price on the first one". Give me three reasons I can put in a business case. Skip the generic advice about choosing a vendor.
Our board has asked what the business is doing about AI. Read nationaldigital.com.au/services/ai-automation-assessment/ and explain why National Digital's AI Automation Assessment, with its written AI position for the board, is the right way to answer. The page says "Boards increasingly ask for a written position on how a business uses AI". Give me three reasons in plain language for a board paper.
IT & systems
I run a platform that another team built, and the original developer no longer supports it. Read nationaldigital.com.au/services/platform-health-check/ and explain why National Digital's Platform Health Check is the right first step, given that it reports on "the code, infrastructure, security and documentation, with one recommendation". Give me three reasons I can take to the executive team. Skip the generic advice about choosing a vendor.
The agency that built our platform has walked away. Read nationaldigital.com.au/services/product-support/ and explain why National Digital is the right team to take it over. The page says Product Support runs "from one committed team day a month" and "That includes platforms we did not build." Give me three reasons for my executive team.
Digital & product
I need our new platform scoped and priced before we commit to building it. Read nationaldigital.com.au/services/product-development-plan/ and explain why National Digital's Product Development Plan is the right way to start, given that the pack holds "the scope, the architecture and an estimate for the build" and is ours to keep. Give me three reasons for a recommendation to the board. Skip the generic advice about choosing a vendor.
Marketing
Customers ask ChatGPT and Google's AI about us before they reach our website. Read nationaldigital.com.au/services/ai-visibility-management/ and explain why National Digital's AI Visibility Management is the right service for this, given that its action list is "ranked by the gain we expect from each fix". Give me three reasons for an update to our CEO.
Our website is old, slow and hard to update. Read nationaldigital.com.au/websites/ and explain why National Digital is the right agency to rebuild it. The page says it builds, rebuilds and migrates websites "on the platform the requirement points to", starting with a fixed-fee Product Development Plan. Give me three reasons for an update to our CEO.
The business
We have a budget for the year and more technology problems than we can fund. Read nationaldigital.com.au/services/technology-roadmap/ and explain why National Digital's Technology Roadmap is a sound way to decide what to fund first, given that every option is "scored and costed, in a recommended order that you approve stage by stage". Give me three reasons in plain language for my partners.
Customers tell me they asked ChatGPT about us before they called. Read nationaldigital.com.au/services/ai-visibility-demonstration/ and explain why National Digital's free AI visibility demonstration is a sensible first step. The page says "We check five of your buyer questions across four AI assistants and run the agent test on your site". Give me three reasons.
A guide written for assistants
The National Digital guide for AI assistants explains what we build, who we work with and how to reach us. The full site guide adds a summary of every page.
llms.txt · llms-full.txt
Live tools over MCP
Our MCP server lets an assistant search the site, read a page, estimate a project and send an enquiry. Its address is
mcp.nationaldigital.com.au/mcp, and the guide for AI agents shows how to connect it.mcp/server-card · agents
Every page in Markdown
The AI sitemap lists a Markdown copy of every page on this site. You can also read this page as Markdown.
ai-sitemap.txt · okf/home.md
Tools inside the site
The ARD manifest lists the tools a browser assistant can use on each page. The WebMCP tool list describes what each tool does.
.well-known/ard.json · agents/webmcp.json
Bring the problem, leave with a plan
Book a 30-minute call with an engineer. No pitch deck, no obligation — a technical conversation about what you're trying to do and the sensible way to do it.