Why did NRMA Parks choose Contentful over other headless CMS options?

Contentful offered the best combination of enterprise features, editorial usability, and API performance for NRMA's needs. The platform's content modeling flexibility allowed us to create reusable components that work across all park properties, while the intuitive interface ensured the marketing team could manage content without technical assistance. Contentful's proven scalability and reliability were crucial for handling traffic spikes during peak booking seasons.

How long did the migration from WordPress to Contentful take?

The complete migration spanned approximately 20 weeks from initial planning to final launch. This included 3 weeks for content audit and planning, 6 weeks for Contentful implementation, 8 weeks for Next.js frontend development, and 3 weeks for integration, testing, and phased rollout. We executed the launch park-by-park to minimise risk and ensure smooth transitions.

What technologies power the new NRMA Parks platform?

The platform is built on Contentful (headless CMS), Next.js (React framework), GraphQL (API query language), TypeScript (type-safe JavaScript), and DataDog (error logging and monitoring). This modern stack delivers exceptional performance, developer experience, and maintainability while future-proofing NRMA's digital infrastructure.

How does the content team manage updates across 50+ properties now?

The unified Contentful platform enables true omnichannel content management. Teams create content once in Contentful and can distribute it across any number of park pages automatically. Content can be templated for reuse, customised per property when needed, or shared globally. This 'create once, distribute everywhere' model reduced content update time by approximately 70% compared to managing individual WordPress sites.

What security improvements were delivered?

Moving from WordPress eliminated plugin-related vulnerabilities that were the primary security concern. The headless architecture means no database or admin panel is exposed to the public internet - all content delivery happens through Contentful's secure APIs. We implemented DataDog for proactive monitoring and error detection, ensuring any issues are caught before impacting users. The platform follows security best practices including HTTPS everywhere, API rate limiting, and regular security audits.

Can the platform integrate with NRMA's booking systems?

Yes, the API-driven architecture makes integrations straightforward. The Next.js frontend can connect to any booking system via APIs, and Contentful's webhooks enable real-time content updates when bookings or availability changes. This flexibility was a key design consideration, ensuring NRMA can enhance the platform with booking features and other integrations as their digital strategy evolves.

What did National Digital deliver for NRMA Parks & Resorts?

We migrated 40+ legacy WordPress sites to a unified Contentful headless CMS platform with Next.js, creating a centralised content management system for 50+ parks and resorts. The solution delivers faster load times, enhanced security, and a 'create once, distribute multiple times' content model.

NRMA Parks managed 40+ individual WordPress sites with plugin dependencies, security vulnerabilities, and inconsistent branding across 50+ properties, creating content management nightmares and security risks.

Migrate to centralised Contentful headless CMS with Next.js frontend, enabling create-once-distribute-everywhere content model with enhanced security and performance.

NRMA Parks & Resorts: WordPress to Contentful Migration Case Study

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