Case study · E-Commerce & Marketplaces
Letting gift recipients choose, at marketplace scale
- Laravel
- Nuxt
Weekly coordination hours reclaimed
(Estimate)
Store integrations
Catalogue reach
The challenge
Corporate gifting lacked personalisation, wasting budget on unwanted items while companies struggled to manage gift campaigns across diverse recipient preferences and budgets.
What we built
A custom gift marketplace integrating Shopify and WooCommerce, with API infrastructure to filter thousands of products and real-time inventory synchronisation.
- Shopify and WooCommerce catalogue integration
- Gift-budget and redemption flows
- Real-time inventory synchronisation
- Branded email communication tooling
The stack
Marketplace catalogue aggregation across Shopify and WooCommerce stores, gift-budget and redemption flows, and branded email communication tooling.
The outcome
Gift senders can now fund a budget while recipients choose from thousands of products across integrated stores, replacing the wasted spend and manual campaign coordination the old approach required.
✓ Verified Review“National Digital have been pivotal partners in the scope and build of our platform. Their technical expertise and collaborative approach made our marketplace vision a reality.”
Where it went next
Gratofy continues to add store integrations to the marketplace as its merchant network grows.
Case-study narrative adapted from an existing published National Digital case study (same client, real engagement) for the new /work/ template's schema; specific figures/quotes carried over verbatim from that record but have not been re-confirmed with the client for this new presentation -- confirm before promoting out of flagged.