Case study · Tourism & Hospitality
Forty WordPress sites, one Contentful platform
- Contentful
- Next.js
- TypeScript
Sites consolidated
Properties served
Weekly update hours reclaimed
(Estimate)
The challenge
Forty individually managed WordPress sites created inconsistent branding, a heavy plugin-patching workload, and no shared content model across 50+ properties.
What we built
A single Contentful headless CMS instance feeding a shared Next.js front end, so every property publishes from one content model with a create-once, distribute-everywhere workflow.
- Content model design in Contentful
- Per-property content migration off WordPress
- Next.js front-end rebuild
- Phased cut-over across 50+ properties
The stack
Content modelling in Contentful, a phased per-property migration off WordPress, and a Next.js front end rebuilt to consume the new API-driven content layer.
The outcome
The unified platform removed the WordPress plugin security surface across every property and replaced 40+ separate update workflows with one centralised content model, cutting the weekly content-update workload the fragmented estate previously demanded.
✓ Verified Review“National Digital provided extensive support to our development team throughout all stages of the project. Their expertise in modern web technologies was invaluable.”
Where it went next
NRMA Parks & Resorts continues to onboard new properties directly onto the shared Contentful/Next.js platform rather than standing up another WordPress site.
Case-study narrative adapted from an existing published National Digital case study (same client, real engagement) for the new /work/ template's schema; specific figures/quotes carried over verbatim from that record but have not been re-confirmed with the client for this new presentation -- confirm before promoting out of flagged.