Case study · Tourism & Hospitality
Forty WordPress sites, one Contentful platform
- Next.js
- Contentful
- AWS
Sites consolidated
Properties served
Booking & guest services
The challenge
Forty individually managed WordPress sites created inconsistent branding, a heavy plugin-patching workload, and no shared content model across 50+ properties.
What we built
A single Contentful headless CMS instance feeding a shared Next.js front end, so every property publishes from one content model with a create-once, distribute-everywhere workflow.
- Content model design in Contentful
- Per-property content migration off WordPress
- Next.js front-end rebuild
- Phased cut-over across 50+ properties
The stack
Content modelling in Contentful, a phased per-property migration off WordPress, a shared Next.js front end, and a set of AWS-hosted booking, availability and guest microservices that integrate the reservation and property systems behind it.
The outcome
The unified platform removed the WordPress plugin security surface across every property and replaced 40+ separate update workflows with one centralised content model, giving the national holiday-park network a shared booking and content platform instead of isolated WordPress sites.
✓ Verified Review“National Digital provided extensive support to our development team throughout all stages of the project. Their expertise in modern web technologies was invaluable.”
Where it went next
NRMA Parks & Resorts continues to onboard new properties directly onto the shared Contentful/Next.js platform rather than standing up another WordPress site.
This case study describes real work delivered by National Digital for NRMA Parks & Resorts. Selected figures are indicative and rounded.