Product Development Plan
Find out what your project will cost before you commit to building it. Two workshops, then a pack you own with the scope, the architecture and a fixed quote.
- Fee
- $3,950 fixed, ex GST
- Timeframe
- Two workshops, then the pack about a week later
- You keep
- Scope, architecture, integration inventory, delivery plan, risk register and a fixed quote
- Credit
- Credited in full against the build if it proceeds within 90 days
Is this the right starting point?
Who it is for
The Product Development Plan fits when you know roughly what you need built and want to know what it will cost and how long it will take before you commit to it.
- You have a portal, booking system, web application or integration in mind and need a price you can take to the board.
- You hold quotes that differ by a factor of three and cannot tell which one is realistic.
- A build has stalled and somebody needs to write down what is actually there before deciding what to do with it.
- You are moving onto a headless CMS and need the content model and the redirect map settled before anyone writes code.
If you only want a number to start a conversation, the project cost estimator is free and takes two minutes. If you are taking over a platform another team built, start with a Platform Health Check. If several systems need rationalising and the order is the question, the Technology Roadmap settles the sequence first.
What you get
What you get
Two facilitated workshops and a written pack, delivered about a week after the second workshop.
- The scope: what the product has to do, for whom, and what is deliberately left out of the first release.
- The architecture and the data model.
- An inventory of every integration, with the constraints each system actually imposes.
- A phased delivery plan and a risk register.
- A fixed quote in MVP and full options.
Then an hour walking through it. The pack is written so that another development team could build from it.
How it runs
- A 30-minute call. We confirm what the plan covers, agree who needs to be in the workshops and book them. Nothing is invoiced before this call.
- Workshop one: what it has to do. Two hours with the people who will use the product, on requirements and priorities.
- Workshop two: what it has to talk to. Two hours on the systems the product depends on and what those systems will really allow, which decides much of what the build costs.
- The pack, about a week later. Scope, architecture, integration inventory, delivery plan, risk register and the fixed quote.
- The walkthrough. An hour on the reasoning, and one round of revision after it.
✓ Verified Review“National Digital have been pivotal partners in the scope and build of our platform. Their technical expertise and collaborative approach made our marketplace vision a reality.”
Why it is priced this way
Why we charge for planning
Free scoping is paid for somewhere, usually inside a build quote padded against the unknowns nobody had time to resolve. Charging for the planning separately is what lets us resolve them, and it is how you find out what something costs before you commit to it.
If we build it, the fee is credited in full against the first build invoice, so the planning costs nothing on top. If someone else builds it, or nobody does yet, you keep a document that makes every later conversation with a developer shorter and cheaper. If we are not the right team for the build, the pack still works with whoever is.
Headless CMS builds and migrations
A move onto a headless CMS is planned through the same engagement, with the first workshop run as a content model and URL audit rather than a requirements session. The questions that decide a migration are what the content actually is, how it should be modelled, and which existing URL has to keep working after cutover. The pack that follows carries the content model, the redirect map and the fixed quote.
Questions buyers ask
What if the quote comes back higher than we expected?
How much of our time does it take?
Can our own developers build from the pack?
Do we have to build with National Digital afterwards?
We are not sure yet what we want built. Is this still the right place to start?
Does the plan cover taking over a platform another team built?
What the Product Development Plan costs
A fixed-fee planning engagement producing the pack a build is quoted and run from: scope, architecture, integration inventory, delivery plan, risk register and a fixed quote in MVP and full options. Yours to keep, whoever builds it.
| Workshops | |
|---|---|
| Facilitated sessions with the people who own the process and the systems, rather than a questionnaire. | |
| Requirements workshopTwo hours on what the thing has to do and for whom, with the people who will use it in the room. | Included |
| Systems and integrations workshopTwo hours on what it has to talk to and what those systems will actually allow, which decides much of what the build costs. | Included |
| The pack | |
| The written deliverable a build is quoted and run from, plus a session walking through it. | |
| Scope, architecture and delivery planThe documents a build team works from: what is being built, how it is structured, in what order, and what could go wrong. | Included |
| Fixed quote and walkthroughA fixed price in MVP and full options, presented in a one-hour session. | Included |
| Total Fixed Fee | $3,950 |
Payment Terms
Key Assumptions
- Priced as a single fixed-fee package: the lines above are what the engagement is made of, not a menu of separately priced components.
- Two workshops; a third for multi-stakeholder organisations is quoted separately.
- The fee is credited in full against the build if it proceeds within 90 days.
- The pack is the client's to keep and take elsewhere.
A different situation?
The other ways to start.
Each engagement is priced on its own and credited against the work that follows it, so the right one is the one that matches your situation.
Technology Roadmap
Fixed $4,950 · credited against the first initiative
Several systems need rationalising and the order matters.
Platform Health Check
Fixed $3,950 · credited against a rebuild
You run one platform and need to know what condition it is in.
AI Automation Assessment
Fixed $2,950 · credited against the build
The board is asking about AI and you want a payback figure.
Product Support
From $1,495 a month ex GST
You want the platform monitored, maintained and moving.
Still not sure which one fits? Compare every engagement on the services page, or book the call and we will tell you on it.

