Product Development Plan

Find out what your project will cost before you commit to building it. Two workshops, then a pack you own with the scope, the architecture and a fixed quote.

See what you get
Fee
$3,950 fixed, ex GST
Timeframe
Two workshops, then the pack about a week later
You keep
Scope, architecture, integration inventory, delivery plan, risk register and a fixed quote
Credit
Credited in full against the build if it proceeds within 90 days

Trusted by Australian organisations

Is this the right starting point?

Who it is for

The Product Development Plan fits when you know roughly what you need built and want to know what it will cost and how long it will take before you commit to it.

  • You have a portal, booking system, web application or integration in mind and need a price you can take to the board.
  • You hold quotes that differ by a factor of three and cannot tell which one is realistic.
  • A build has stalled and somebody needs to write down what is actually there before deciding what to do with it.
  • You are moving onto a headless CMS and need the content model and the redirect map settled before anyone writes code.

If you only want a number to start a conversation, the project cost estimator is free and takes two minutes. If you are taking over a platform another team built, start with a Platform Health Check. If several systems need rationalising and the order is the question, the Technology Roadmap settles the sequence first.

What you get

What you get

Two facilitated workshops and a written pack, delivered about a week after the second workshop.

  • The scope: what the product has to do, for whom, and what is deliberately left out of the first release.
  • The architecture and the data model.
  • An inventory of every integration, with the constraints each system actually imposes.
  • A phased delivery plan and a risk register.
  • A fixed quote in MVP and full options.

Then an hour walking through it. The pack is written so that another development team could build from it.

How it runs

  1. A 30-minute call. We confirm what the plan covers, agree who needs to be in the workshops and book them. Nothing is invoiced before this call.
  2. Workshop one: what it has to do. Two hours with the people who will use the product, on requirements and priorities.
  3. Workshop two: what it has to talk to. Two hours on the systems the product depends on and what those systems will really allow, which decides much of what the build costs.
  4. The pack, about a week later. Scope, architecture, integration inventory, delivery plan, risk register and the fixed quote.
  5. The walkthrough. An hour on the reasoning, and one round of revision after it.
✓ Verified Review

National Digital have been pivotal partners in the scope and build of our platform. Their technical expertise and collaborative approach made our marketplace vision a reality.

Stefanie Carniato
Founder & CEO at Gratofy

Why it is priced this way

Why we charge for planning

Free scoping is paid for somewhere, usually inside a build quote padded against the unknowns nobody had time to resolve. Charging for the planning separately is what lets us resolve them, and it is how you find out what something costs before you commit to it.

If we build it, the fee is credited in full against the first build invoice, so the planning costs nothing on top. If someone else builds it, or nobody does yet, you keep a document that makes every later conversation with a developer shorter and cheaper. If we are not the right team for the build, the pack still works with whoever is.

Headless CMS builds and migrations

A move onto a headless CMS is planned through the same engagement, with the first workshop run as a content model and URL audit rather than a requirements session. The questions that decide a migration are what the content actually is, how it should be modelled, and which existing URL has to keep working after cutover. The pack that follows carries the content model, the redirect map and the fixed quote.

Questions buyers ask

What if the quote comes back higher than we expected?
The pack carries an MVP option as well as the full one, so you can see what a smaller first release would cost and what it leaves out. You are under no obligation to proceed with either, and the pack is yours whatever you decide.
How much of our time does it take?
Five hours of sessions: two workshops of two hours each and a one-hour walkthrough. Between them, whoever owns the systems the product will talk to needs to be reachable for questions.
Can our own developers build from the pack?
Yes. It is written so that any competent team can work from it, and that is the point of paying for it separately. The credit against the build applies when we deliver the build, because there is otherwise no build invoice to credit it to.
Do we have to build with National Digital afterwards?
No. The plan ends in a quote you can accept, put out to other developers or shelve. If we are not the right team for the build, the pack still works with whoever is.
We are not sure yet what we want built. Is this still the right place to start?
Probably not. When the question is which of several things to do first, a Technology Roadmap settles the sequence and the Product Development Plan then scopes and quotes the initiative you choose. The roadmap fee is credited against that plan.
Does the plan cover taking over a platform another team built?
That is a Platform Health Check: a review of the code, infrastructure, security posture and documentation, ending in a written record of what you own. Where it recommends a staged rebuild, a Product Development Plan scopes and quotes the rebuild, and the assessment fee is credited against it.

What the Product Development Plan costs

A fixed-fee planning engagement producing the pack a build is quoted and run from: scope, architecture, integration inventory, delivery plan, risk register and a fixed quote in MVP and full options. Yours to keep, whoever builds it.

Workshops
Facilitated sessions with the people who own the process and the systems, rather than a questionnaire.
Requirements workshopTwo hours on what the thing has to do and for whom, with the people who will use it in the room.Included
Systems and integrations workshopTwo hours on what it has to talk to and what those systems will actually allow, which decides much of what the build costs.Included
The pack
The written deliverable a build is quoted and run from, plus a session walking through it.
Scope, architecture and delivery planThe documents a build team works from: what is being built, how it is structured, in what order, and what could go wrong.Included
Fixed quote and walkthroughA fixed price in MVP and full options, presented in a one-hour session.Included
Total Fixed Fee$3,950

Key Assumptions

  • Priced as a single fixed-fee package: the lines above are what the engagement is made of, not a menu of separately priced components.
  • Two workshops; a third for multi-stakeholder organisations is quoted separately.
  • The fee is credited in full against the build if it proceeds within 90 days.
  • The pack is the client's to keep and take elsewhere.

Start your Product Development Plan.

Book the 30-minute call with an engineer. We confirm what the plan covers, book the two workshops and invoice the fee after the call, credited in full against your build if it proceeds within 90 days.

A different situation?

The other ways to start.

Each engagement is priced on its own and credited against the work that follows it, so the right one is the one that matches your situation.

  • Technology Roadmap

    Fixed $4,950 · credited against the first initiative

    Several systems need rationalising and the order matters.

    See the Technology Roadmap
  • Platform Health Check

    Fixed $3,950 · credited against a rebuild

    You run one platform and need to know what condition it is in.

    See the Platform Health Check
  • AI Automation Assessment

    Fixed $2,950 · credited against the build

    The board is asking about AI and you want a payback figure.

    See the AI Automation Assessment
  • Product Support

    From $1,495 a month ex GST

    You want the platform monitored, maintained and moving.

    See Product Support

Still not sure which one fits? Compare every engagement on the services page, or book the call and we will tell you on it.

1300 800 855