Case study · Property Management & Short Stays
One platform core, four consumer brands, every channel in sync
- Laravel
- PHP 8.3
- Next.js
- React
- TypeScript
- Terraform
- Datadog
✓ Verified Review“Switching to National Digital as our primary development partner 18 months ago was one of the best decisions we've made. Their technical expertise and reliability have been outstanding.”
Properties under management
Consumer brands on one core
Booking channels integrated
Platform partnership
The challenge
Running distinct consumer brands on separate codebases would mean building every booking-channel integration, pricing rule and operator feature more than once - and fixing every bug more than once. The platform needed brand-level independence without forked business logic.
What we built
A single Laravel PMS core package that owns all shared business logic, deployed behind a thin wrapper application per brand. Shared services - a React operator dashboard, PDF generation, a generated JavaScript SDK - and per-brand Next.js guest sites complete the platform.
- Shared Laravel PMS core - business logic written once, inherited by every brand
- Booking-channel API integrations (Airbnb, Booking.com)
- Dynamic pricing pipeline via PriceLabs and guest experience via Duve
- Shared React operator dashboard and PDF document service
- Generated JavaScript SDK consumed by the brand front-ends
- Per-brand Next.js guest sites (Luxico, Staylonger)
- Datadog monitoring across every brand and environment
The stack
Laravel 10 on PHP 8.3 for the core, brand wrapper apps, a React and TypeScript dashboard monorepo, per-brand Next.js front-ends (Staylonger on the App Router with oRPC), channel integrations with Airbnb, Booking.com, PriceLabs and Duve, and Datadog monitoring across staging and production for each brand.
The outcome
Property data, pricing and guest communications stay synchronised across every booking channel from one system of record, and platform work compounds: an integration or fix lands in the shared core once and every brand on the platform inherits it. Launching a brand experience is a thin wrapper and a front-end, not a new platform build.
Where it went next
The partnership has run for more than four years and the same core keeps absorbing new capability - each new channel integration, pricing rule or operator feature ships once and serves every brand on the platform.
This case study describes real work delivered by National Digital across the Luxico and Staylonger brands. Selected figures are indicative and rounded.
Key Takeaways
What a shared platform core actually changes
- Business logic written once in a shared core ships to every brand, so features and fixes are not rebuilt per brand.Critical
The Laravel core package holds all shared property, availability and rate logic. Each brand runs a thin wrapper application around it, which means a change to booking rules is one deployment path rather than one per consumer brand.
- Channel integrations built for one brand are inherited by every other brand on the platform.Critical
More than ten booking channels, Airbnb, Booking.com, PriceLabs and Duve among them, are integrated at the core, not per brand. Adding a channel is a single piece of platform work that every current and future brand picks up without its own integration project.
- Brand independence belongs in the front end, not in a forked backend.Important
Each brand runs its own Next.js guest site against the shared core. That keeps pricing strategy, content and guest journey genuinely brand-specific while avoiding the divergent business logic that separate codebases produce over time.
- Adding a consumer brand is a wrapper application, not another platform build.Important
Each brand runs a thin application around the shared Laravel core, so a new brand inherits every channel integration, pricing rule and operator feature already built rather than starting from an empty repository.
Four consumer brands, Luxico and Staylonger among them, run on one Laravel property-management core. The shared core owns business logic and channel integrations; each brand owns its own guest experience. The result is that platform work compounds rather than duplicating.
Questions decision-makers ask about this build
Why run four consumer brands on one platform core instead of separate codebases?
How do the brands stay commercially distinct if they share a core?
What keeps property data and pricing consistent across Airbnb, Booking.com and direct bookings?
What is involved in adding another consumer brand or booking channel?
What does the operator side of the platform look like?
Would this architecture suit another multi-brand operator?
What's next
Building a multi-brand platform?
Luxico and Staylonger share one booking and property-management core built by National Digital. If you're weighing a similar consolidation, see how we approach custom booking and scheduling systems and system integration, part of our wider custom software development work.