AI Visibility Management

Weekly measurement of what Google and AI assistants say about your business, and the senior engineering to change it.

See what is included
Fee
$7,950 a month per brand, ex GST
Commitment
Three months, then 30 days' notice
Included
Twenty-one sources, weekly AI answers, the assistant test, a fortnightly review and two engineering days
Self-serve
Measurement without the engineering is in development

Trusted by Australian organisations

Is this the right engagement?

Who it is for

AI Visibility Management fits a business whose customers ask an assistant before they ask you, and whose website is where the answer should come from.

  • Customers choose you through search and AI answers, and nobody can say this week whether ChatGPT, Claude, Gemini or Perplexity names you.
  • You are a regulated business and a misstated fee, rate or eligibility rule in an AI answer is a problem the week it appears.
  • You have an SEO agency for content and want the measurement and the site engineering held to the same record.
  • You have a booking, application or enquiry flow and want to know whether an AI agent can get through it.

What is included each month

The service reads twenty-one sources on a schedule and keeps every row. Search Console, Analytics, Google Ads search terms, Business Profile, Bing Webmaster Tools, Core Web Vitals and the crawl sit beside the AI answers, so the question of whether a change brought anyone in has an answer in the same place.

  • AI answers, weekly. Twenty-four questions put to ChatGPT, Claude, Gemini and Perplexity. Named, cited, seen and ignored, and the sources each assistant read.
  • Google and Bing. Rank for up to sixty target terms, AI Overview presence and citations, Maps results, the brand results page, and the queries and pages from both consoles.
  • What it brought in. Sessions and key events by channel including AI referrers, paid search terms with conversions, and Business Profile calls and bookings.
  • The assistant test. Twelve customer tasks run against your site by an AI agent each week, ranked against up to twenty competitors, with the transcript of every failed run.
  • Site health. Index coverage, Core Web Vitals, crawl issues, how much of each page an assistant can read, and inbound links that land on missing pages.
  • Findings and actions. Each finding carries a stable key and a severity. The action list ranks each finding by the gain we expect from fixing it, and every row links to the evidence behind it.
  • Fortnightly review. A senior engineer reads the record, writes the findings and raises the tickets in your Jira, Asana or GitHub.
  • Two engineering days. Sixteen hours of senior engineering a month on your codebase to clear the actions we own. Unused hours roll into the following month.

What the record looks like

Every page of the dashboard is rebuilt from the stored rows, so any figure can be traced to the day it was read. The row that matters most is "seen, unused": the assistant's search returned your page and the answer did not use it. That is a page problem, and page problems are engineering work.

A fertility clinic shows how this works. On "which IVF clinic on the Gold Coast should I choose", the assistants read Google reviews and Reddit, which are sources an AHPRA-regulated clinic cannot quote in its own advertising, so the action is to be present and accurate where those sources form. On "IVF success rate for a 38-year-old at this clinic", the assistants answer from the government's YourIVFSuccess data, and one quotes a clinic-level rate the clinic never published; that is a statement about the clinic made in its absence, and the weekly record is where it shows up. On "cost of a first IVF cycle after Medicare", two assistants find the clinic's fee page and do not use it, which the extractability reading traces to a PDF fee schedule inside a JavaScript tab. The fee page is one engineering day.

How a week runs

  • Every day at 05:00. Search Console, Analytics, Ads, Business Profile, Bing, the crawl log and the lead term of each target are read and stored.
  • Monday. The AI answers, the assistant test, the full term set, Core Web Vitals and the competitor standings run. The dashboard rebuilds.
  • Tuesday. The weekly note lands in your inbox: the week's findings, what is claimed by an open action, and what shipped and is still firing.
  • Every second week. The review. Findings become tickets with the evidence attached, and the engineering days are planned against the list.
✓ Verified Review

“Switching to National Digital as our primary development partner was one of the best decisions we've made. Their technical expertise and reliability have been outstanding.”

Alex Ormerod Co-Founder & Managing Director at Luxico

Regulated businesses

Measurement where accuracy is the first test

A clinic, a lender, an insurer or a school is judged on accuracy before it is judged on reach, and each works under rules about what it may say about itself. The record keeps the full text of every answer, so a misstated fee, success rate, eligibility rule or licence can be found the week it appears, with the source the assistant took it from. The action that follows is usually a page change or a listing correction, and both are in scope.

Working alongside your agency

The service measures and engineers. Content, link acquisition, paid media and PR stay with whoever does them today, and the action list gives them the evidence for their rows. The dashboard has a view per owner, so each party sees its own work and the whole list.

Questions buyers ask

Do we need our own Semrush, Ahrefs or Screaming Frog licence?

No. The service runs on commercial data APIs and our own crawler. There are no third-party seats to buy.

What does AI Visibility Management cost?

The fee is $7,950 a month per brand, ex GST, with setup included. It covers the weekly measurement across twenty-one sources, the AI answers and the assistant test, a fortnightly senior review, and two committed senior engineering days a month. Extra engineering days are $1,495 each, and the cost table on this page lists the second-brand rate. Three-month minimum, then 30 days' notice.

Who owns the data?

You do. Every row is stored as plain CSV in a repository you can read, and the whole dashboard rebuilds from it. If the service ends, the record stays with you.

How soon do the AI answers change?

The record is useful from the first week. Answers change when the sources the assistants read change, and the weekly note shows what moved and what did not. We describe the mechanisms and the work; we do not promise a mention, a citation or a ranking.

Can we start with measurement only?

The managed service is the offer today. A self-serve tier with the measurement alone is in development. Write to us through the contact page and say you want the waitlist.

What access do you need?

Read access to Search Console, Analytics, Google Ads, Business Profile and Bing Webmaster Tools, granted to a service account, and a repository seat for the engineering days. Setup takes about a week from access.

Does the assistant test touch our systems?

It reads your public site the way a customer's assistant would, under one named user agent. It never submits a form.

Is this an SEO retainer?

No. A marketing SEO retainer produces content, links and campaigns. This produces the record, the findings and the site engineering, including the technical SEO work on rendering, indexing, redirects and structured data. It works beside a marketing retainer rather than in place of one.

What AI Visibility Management costs

An ongoing measurement-and-engineering service for one brand: the weekly record of what Google, Bing and AI assistants return for the questions customers ask, an agent test of the site against a benchmark set, findings with evidence and the action list, a fortnightly senior review, and two committed senior engineering days a month to act on the findings. Setup is included.

Measuring
The record: every source read on schedule, every row kept, the dashboard rebuilt from it.
AI answers and the assistant testTwenty-four questions put to four assistants weekly with the full answer and its trail, and twelve agent tasks run against the site and up to twenty benchmark sites, with transcripts.$2,100
Search, traffic and site healthSearch Console, Analytics, Ads search terms, Business Profile, Bing, SERPs for up to sixty terms with AI Overviews and Maps, Core Web Vitals, the crawl and the inbound links.$1,850
Reading and fixing
The work that turns the record into tickets and the tickets into shipped changes.
Fortnightly review and written findingsA senior engineer reads the record, writes the findings and raises the tickets in the client's own system.$1,010
Two committed senior engineering daysSixteen hours a month on the client's codebase to clear the actions National Digital owns. Unused hours roll into the following month only.$2,990
Total Fixed Fee$7,950

Payment Terms

Invoiced monthly in advance, ex GST. Three-month minimum term, then 30 days' notice either way.

Key Assumptions

  • One brand and one website per fee. Up to sixty target terms, twenty-four questions, four assistants and twenty benchmark sites.
  • Read access to the Google and Bing properties is granted within the first week; the record starts the day access lands.
  • Engineering days are worked on the client's codebase under the client's repository rules. Content changes are made in the client's CMS.
  • A second brand on the same account is $1,950 a month. Extra engineering days are $1,495 each.
  • Unused engineering hours roll into the immediately following month only and have no cash value.
  • Every row of the record is the client's, as plain CSV, for the life of the engagement and after it.

Find out what AI says about you this week.

Book a 30-minute call and bring one website. We run the twenty-four questions and the assistant test against it, with up to five competitors you name, and walk you through that week's record. No obligation.

A different situation?

The other ways to start.

Each engagement is priced on its own and credited against the work that follows it, so the right one is the one that matches your situation.

  • Technology Roadmap

    Fixed $4,950 · credited against the first initiative

    Several systems need rationalising and the order matters.

    See the Technology Roadmap
  • Platform Health Check

    Fixed $3,950 · credited against a rebuild

    You run one platform and need to know what condition it is in.

    See the Platform Health Check
  • Product Development Plan

    Fixed $3,950 · credited against the build

    You know roughly what you need built.

    See the Product Development Plan
  • AI Automation Assessment

    Fixed $2,950 · credited against the build

    The board is asking about AI and you want a payback figure.

    See the AI Automation Assessment
  • Product Support

    From $1,495 a month ex GST

    You want the platform monitored, maintained and moving.

    See Product Support

Still not sure which one fits? Compare every engagement on the services page, or book the call and we will tell you on it.

1300 800 855