Hub · 2 guides
Website migration and platform moves for Australian businesses
Move a website from one platform to another with its URLs, metadata and structured data intact. See what a migration covers and where it starts.
Written by Tara Buckley, COO · Reviewed by Cameron Young, CEO on
Quick answer:National Digital migrates websites between platforms, including from WordPress to a new or headless CMS, and keeps the old URLs, metadata and structured data working through the move.
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Quick answer
What does a website migration involve?
A website migration moves a site from one platform or CMS to another. The work maps every old URL to its new address, adds a 301 redirect for each URL that changes, carries the metadata and structured data across, and monitors crawling and indexing after the cutover.
Additional Context
A change of platform is also a change to how editors work, so the migration plan covers the content model and the editing workflow as well as the pages.
Sources
- Site moves with URL changes
Google Search Central guidance on moving a site to new URLs, including mapping old URLs to new ones with server-side redirects.
Website migration
What this hub covers
Website migration covers a change of platform or CMS. Examples are a move from WordPress to a new CMS, a move between Statamic, Craft and other platforms, a static site moving into a CMS, and a move from WordPress to a headless CMS. A redesign on the same platform comes under website development. The guide on WordPress migration to headless covers the move from WordPress to a headless CMS.
What a migration keeps
A migration keeps the old URLs working. The work starts with an inventory of every URL and a map from each old URL to its new address. Each changed URL gets a 301 redirect, and the metadata and structured data move with the page. After the cutover the site is monitored for crawl errors and indexing.
Delivered work
National Digital consolidated NRMA Parks and Resorts onto one Contentful headless CMS with a shared Next.js front end (case study). The NRMA Parks and Resorts case study describes the move.
Where to start
The Product Development Plan is the first step. It costs $3,950 (Product Development Plan) and produces the scope, the architecture and a fixed quote in a pack you own. A migration quote covers the URL map, the redirects and the checks after cutover.
Next steps
Two ways to get a number.
Get a range now
Seven questions, an instant cost range. No email address, no callback.
Estimate your projectGet a defensible figure
A Product Development Plan is a fixed $3,950 engagement: two working sessions, then the scope, architecture and estimate a build is run from — credited in full against the build.
See the Product Development PlanTalk to us about moving your website
Tell us which platform the site runs on today and where you want it to go.